Advertise with Us.

Online advertising is featured within select sections of the Reef Simple Web site. Advertisers who want to advertise must ensure their ads meet the Reef Simple's principles for advertising. Advertising generates revenue that helps supports Reef Simple‘s ability to provide high-quality information to the reefing community.

Placing an Ad on Reef Simple's Web Site.

For information, ad rates, and inquiries about advertising on the Reef Simple's Web site, please send an e-mail to Advertising@ReefSimple.com

Advertising Information and Policies.

Format

Ads on the Reef Simple web site conform to standard sizes suggested by the voluntary Interactive Advertising Bureau (IAB). We accept ads that appear in the right-hand column (Medium Rectangle), at the bottom of the page (Leaderboard), and in the main header navigation (Rectangle). Along with paid ads, Ref Simple house ads are placed on the site to help promote various Ref Simple services, newly launched sections of the site, and products that are of interest to Reef Simple Members.

Audience

Ads appearing on the Reef Simple Web site are directed toward hobbyists that are into Home Aquarium Reef Keeping. Some pages on the Web site have been identified as not appropriate for commercial ads. On those pages we feature only "Reef Simple house ads" that promote Reef Simple services, newly launched sections of the site, and products that are of interest to Reef Simple Members.

Privacy

Online advertisements on the Reef Simple's web site do not collect personally identifiable information about individual visitors. The Reef Simple Web site does collect non-reefing aggregate data on visitors, such as time of day and Web browser type. Such information may be shared with advertisers to determine their advertising effectiveness. For more, Please visit our Privacy Policy for more information.

Advertisers

The Reef Simple Web sites may contain advertisements of third parties. The inclusion of advertisements on the Ref Simple Web sites does not imply endorsement of the advertised products or services by Reef Simple. Reef Simple shall not be responsible for any loss or damage of any kind incurred as a result of the presence of such advertisements on the Reef Simple Web sites. Further, Reef Simple shall not be responsible or liable for the statements or conduct of any third party advertisers appearing on the Reef Simple Web sites. You shall be solely responsible for any correspondence or transactions you have with any third party advertisers.

Links to Third Party Web Sites

The Reef Simple Web sites may provide links (including any link through an on-line banner advertisement) to other sites on the Internet for your convenience. These other sites are maintained by third parties over which Reef Simple exercises no control. The appearance of any such third party links is not intended to endorse any particular company or product. If you decide to access any of the third party sites linked to the Reef Simple Web sites, you do so entirely at your own risk.

Advertising Principles

These principles are applied by Ref Simple to ensure adherence to the highest ethical standards of advertising and to determine the eligibility of products and services for advertising on the Reef Simple Web site.

The appearance of advertising on the Reef Simple Web site is neither a guarantee nor an endorsement by Reef Simple of the product, service, or company or the claims made for the product in such advertising. The fact that an advertisement for a product, service, or company has appeared on the Reef Simple Web site shall not be referred to in collateral advertising.

As a matter of policy, Reef Simple will sell advertising space on its Web sites when the inclusion of advertising does not interfere with the mission or objectives of Reef Simple or its publications.

To maintain the integrity of Reef Simple Web site, advertising (i.e., promotional material, advertising representatives, companies, or manufacturers) cannot influence editorial decisions or editorial content. Decisions to sell advertising space are made independently of and without information pertinent to specific editorial content. Reef Simple web sites' advertising sales representatives have no prior knowledge of specific editorial content before it is published including all content posted on the Reef Simple Web site.

Reef Simple, in its sole discretion, retains the right to decline any submitted advertisement or to discontinue posting of any advertisement previously accepted.

Advertising Guidelines

1. Digital advertising may be placed on the Reef Simple Web site.
2. Digital advertisements must be readily distinguishable from editorial content. The word "advertisement" must be placed adjacent to the advertising image.
3. Digital advertisements may appear as fixed banners or as animated advertisements.
4. Digital advertisements that are fixed in relation to the viewer's screen or that rotate should be placed to ensure that juxtaposition will not occur as screen content changes.
5. Digital banner advertisements should be limited to no more than 2 advertisements per screen view.
6. The Reef Simple logo may not appear on commercial Web sites as a logo or in any other form without prior written approval by the individuals responsible for the respective areas within Reef Simple.
7. Advertisements may link to additional promotional content that resides on the Reef Simple web site.
8. Advertisements may link off-site to a commercial Web site, provided that the viewer is clearly informed by the word "advertisement" adjacent to the image or link.
9. Reef Simple will not link to Web sites that frame Reef Simple Web site content without express permission of the Reef Simple; prevent the viewer from returning to the Reef Simple web site or other previously viewed screens, such as by disabling the viewer's "back" button; or redirect the viewer to a Web site the viewer did not intend to visit.
10. Reef Simple reserves the right to not link to or to remove links to other Web sites.